I suppose that would depend on what kind of organization you lead, I suppose most for profit organizations would create a program or structure to monetize the beneficial innovation and reward the innovator slightly in contrast to how much reward the innovation brings, perhaps even spin off a new company - if yours is a governmental organization then this would probably require writing up some reports, asking for funding, and maybe turning the innovation up to the proper agency for dealing with that type of innovation.
It's illustrative of how an NGO ends up handling an extremely innovative solution. Since I haven't seen any quantifiable measurement of what makes genius I can't say the lifestraw isn't the work of one. However comparing what came before and it, I suspect if it isn't - it's pretty close.
