The key thing to remember is that they expanded aggressively. People who didn’t do their homework - like most pundits and media stock analyst/entertainers - would dismiss them as another unprofitable .com without recognizing that they were becoming profitable in each new market a few years after entry and could halt expansion if they had a cash squeeze. The other point was being comfortable with low margins: that disappointed people who wanted a rapidly climbing stock price but that wasn’t the company they were trying to build and they’ve left quite a few once-hot companies in the rubble.
The key thing to remember is that they expanded aggressively. People who didn’t do their homework - like most pundits and media stock analyst/entertainers - would dismiss them as another unprofitable .com without recognizing that they were becoming profitable in each new market a few years after entry and could halt expansion if they had a cash squeeze. The other point was being comfortable with low margins: that disappointed people who wanted a rapidly climbing stock price but that wasn’t the company they were trying to build and they’ve left quite a few once-hot companies in the rubble.