Thank you for taking the time to write such a detailed response!
We see some unexplained drop at the tags screen, not sure what to do about this since the numbers are pretty low so far... hopefully we get featured somewhere and see some actual traffic.
While I'm on the subject of traffic, I feel an urge to share that running a campaign for such a site is a nightmare. Our ads keep getting rejected and the average cost-per-click is around $0.5usd. Alas, we're not too experienced with advertising.
I'll read more about buddypress (or similar, since our stack is mostly Javascript), but it seems interesting!
Regarding Pornhub, we hope they're chill about us embedding their content, after all it's still their iframe and they can place whatever ads they want there. If not we'll remove it immediately, after all there are many other sources of content.
your tag screen might be displaying what is most popular at the phub.. (not 100% sure) - but there are plenty of non-mainstream terms in there, and many that will make people queezy and click away.. When you get mainstream traffic you would keep more if you moved a bunch of those tag terms off the first view.. no matter how popular [insert-taboo-term-here] is on phub - for your visitors, it may not be helpful in finding a match, and may be something you would not want to admit to a match or a web site..
'getting rejected' - welcome to adult - we've been rejected by mainstream portals and payment processors and more for some time now.. and even those places that welcome you today or once did (cough ehem, tumblr) - don't count on them for the future (ggl censors more and more ) -
I think it's important for adult stuff to make profiles everywhere possible so that people will be able to search for you via other means when you are kicked from place-A - they can know to look for you at place B (twitter)
phub and similar have always been chill about embeddding - it gets them more ads running and data on users.. but their videos get taken down a lot by copyright and other means on a regular basis..
some sites we had vids embedded for a couple years, 80% were replaced with 'this video no longer avail.." screens, which did still play ads for them :))
your ad dollars will probably go further on places like phub and similar (trafficjunky, etc), which I imagine will be much cheaper. Every time we tried G-ads they burned money fast and no one came back that clicked.. ymmv
We see some unexplained drop at the tags screen, not sure what to do about this since the numbers are pretty low so far... hopefully we get featured somewhere and see some actual traffic.
While I'm on the subject of traffic, I feel an urge to share that running a campaign for such a site is a nightmare. Our ads keep getting rejected and the average cost-per-click is around $0.5usd. Alas, we're not too experienced with advertising.
I'll read more about buddypress (or similar, since our stack is mostly Javascript), but it seems interesting!
Regarding Pornhub, we hope they're chill about us embedding their content, after all it's still their iframe and they can place whatever ads they want there. If not we'll remove it immediately, after all there are many other sources of content.