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>Apparently by creating fake results they've published something "creative" and thus potentially able to be copywrited. Just speculation but interesting.

And then given Bing explicit permission to copy it by accepting the terms and conditions of the Bing toolbar while installing it.

If you repeat the experiment with 2 made up results instead of just one but clicked on only the 2nd one, only the 2nd one would show up and not the first. They are copying the user action(for which they got permission), not the results directly.



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