Let's say you have two groups of people. One group is pro-skub, the other group is anti-skub.
If you run an ad in the newspaper that says 'pro-skub people want to literally kill all anti-skubs', that is broadcasted to everyone. People outside of the target group can independently fact check it and/or apply pressure to the paper itself to remove an obviously fake and inflammatory ad.
Now let's say you run that same ad on Bookface. You target specifically the anti-skub people, and especially those that are already predisposed against those that are pro-skub. Even if your ad is obviously fake, you're contributing to the radicalization of a group which increases divisiveness. This becomes much harder to independently fact check because when you search that ad on Dooble you find results which seem to reinforce that ads message because all of these algorithms are optimizing for engagement.
If you run an ad in the newspaper that says 'pro-skub people want to literally kill all anti-skubs', that is broadcasted to everyone. People outside of the target group can independently fact check it and/or apply pressure to the paper itself to remove an obviously fake and inflammatory ad.
Now let's say you run that same ad on Bookface. You target specifically the anti-skub people, and especially those that are already predisposed against those that are pro-skub. Even if your ad is obviously fake, you're contributing to the radicalization of a group which increases divisiveness. This becomes much harder to independently fact check because when you search that ad on Dooble you find results which seem to reinforce that ads message because all of these algorithms are optimizing for engagement.