For an anecdotal story, my finacee just went from a Fitbit to a Soleuos Fitness tracker. The change in ownership was one reason, but the reason was that the one she had broke 3 times within the first year of her having it. The first two times she sent it back, and the third time she gave up on it and didn't want to buy another Fitbit.
But I think seeing how Nest turned out is a great reason for not wanting to buy a Fitbit after being bought my Google (forcing tighter integration to Google, depreciating APIs to make it useful for other integrations, no really new innovation).
But I think seeing how Nest turned out is a great reason for not wanting to buy a Fitbit after being bought my Google (forcing tighter integration to Google, depreciating APIs to make it useful for other integrations, no really new innovation).