I like the idea in general, but the main points seem to be (1) do BLAH, and (2) make sure you do BLAH in small steps while measuring it.
Point 2 should be obvious for any startup. I would like to hear more about point 1. For me to spend money taking any workshop there should be some useful takeaways that I can get a feeling of why the workshop would have been useful.
Point 2 should be obvious for any startup. I would like to hear more about point 1. For me to spend money taking any workshop there should be some useful takeaways that I can get a feeling of why the workshop would have been useful.