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but that's not how many advertisers see ads

I've heard advertisers try and justify their work and it doesn't sound very convincing. The simple fact is they are paying to make you do something you wouldn't have ordinarily done.

As we have become more resistant to their activities they have become more underhand. Adverts will try and convince you that you can't be a good father unless you own an SUV, that your partner will become slim and attractive if you buy a specific perfume for her, that you will have a happy family Christmas if you just bought this oak table. This sort of manipulation is a scourge on society.

If I'm looking to buy a washing machine I either go to the electrical store or by a copy of Which (I guess consumer reports would be the same thing in the US).




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