Get people using it and provide feedback. Those people should preferably be from your target audience. Fix up the layout/design. Layout/design for home and rest of the website is different. The home page makes me think it's a sports video site though the rest of the site isn't. I don't completely know what I'm supposed to get out of the website upon visiting the home page.
(I'm not your target audience, and I haven't release a website yet. Hopefully my comments aren't too off base.)
I agree. Usually when I visit a new site, I'm looking for a 30-second description of what its purpose is. It's too hard to figure out what your site actually does.
I'd argue that in an ideal world even 30 seconds is too generous. This is why the tagline is so prevalent: summarize what you're doing in as few words as possible. Less than 10 is okay, less than 5 is ideal.
(I'm not your target audience, and I haven't release a website yet. Hopefully my comments aren't too off base.)