If you want to provide TV content, go for it. But if your content has ads, don't be surprised when people skip all the ads, because ads are offensive, and they're free to skip them. So that's an awkward business model to rely on. The consumers aren't the ones being unethical; you chose to put yourself in an aggressive and dubious position in the first place. I prefer public and collectively-funded broadcasting.
Ah I see what you're getting at now. Sure, ads are unethical and they shouldn't publish them, but since they will anyway, and it would be too heavyhanded to prevent them (by making it illegal, say), we should look at ways to defend ourselves against them.
