This kind of effort sounds great, but the issue is that Google has already spent their goodwill on improving the web in this area. Who can trust the company to implement this fairly? Will Gmail get a “badge of shame” (it surely deserves one)? Will websites that are fast but don’t use AMP or the new Google hotness be ranked as they should? There are a lot of questions that I’m sure many have already answered in their head based on Google’s past efforts.
