I think Google love this kind of media exposure and promotion of Firefox. It protects them from antitrust complaints and they are not too threatened by Mozilla Firefox.
There will possibly be a tipping point, especially if developers do the IE thing (or now Chrome thing) and only test their sites on one browser; currently a large portion of the education, private, and public sectors rely on the word of their vendors for which browser their app works best on (mostly Chrome because of its 10 year dominance). If all of the developers go to Firefox, and the sentiment changes from Chrome to Firefox, we might start seeing dual-install deployments and eventually firefox-only. That is, if Google hadn't been pushing their GSuite offering for the past few years and managed to tie a large amount of both private sector and education organizations to Chrome for the integration and MDM.
