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Yes, the number one problem we have right now is neither technological nor scientific. Its the self defeating circular reasoning of normalcy bias and projecting your unwillingness to change on everyone else.


It costs me $2500 or so to fly to Europe and stay for a week. Maybe $4K in a high week.

I can steer or create a significant multiple of that value by visiting my teams for a week. There’s massive financial incentive for me to take that trip.


yes when the cost of carbon is not accounted for then it creates financial incentives to not just ignore but actively exploit that externality.




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