On: Designing the Facebook Company Brand

[paxys]

It isn't ridiculous at all. Human feelings are very easily influenced by sights and sounds and other external stimuli. Every company out there is fine tuning their brand, advertising, logo, colors etc. to trigger specific emotional responses from you.

[skummetmaelk → paxys]

s/influenced/manipulated

The difference is important. Influencing does not necessarily imply malice and exploitation. Manipulation does.