Even Sun Microsystems had a phase where they made thought-terminating illogical statements. My 2 favorites:
"The network is the computer" - No, it's not, and Sun's tech at the time, just Unix servers, definitely did not have any enlightened concept of networking that others lacked. It had Berkeley sockets and NFS. Such a statement makes me think of single-system image cluster computing, or other cool stuff, but they didn't have it! Lame.
"We put the dot in dot-com" - ??? - I think they got scared that they were starting to lose relevancy in the internet age. It turned out that Sun hardware was a poor choice if you really wanted to scale.
Yes, it's marketing fluff (as with any marketing), but I liked that one.
For all you tech people like me that have problems answering to non-techie family members what you do, I thought that was an example of a beautiful succinct answer that still conveyed enough of an idea to be satisfying to laymen.
As for one I really hated from Sun: "Java Desktop System", which was just a distro with GNOME, and had nothing to do with Java.
Wasn’t that implying their infra running the implicit “.” at the end of “.com” (I know, it’s literally not what the copy says)? I.e. the internet .com resolving depended on Sun.[0][1]
Yesss... The name Java Desktop System made my soul hurt. The funny thing though is it was an okay GUI environment. Conservative and thoughtful. It was 10 years late to the GUI party though :)
"We put the dot in dot-com" - ??? - I think they got scared that they were starting to lose relevancy in the internet age. It turned out that Sun hardware was a poor choice if you really wanted to scale.