On: Apple.com gets a redesign

[acqq]

The parent is right: the boxes are more prominent, the old design looked much "cleaner" and lighter.

Compare the US page

http://www.apple.com/ipod/

with the AT page

http://www.apple.com/at/ipod/

This picture shows the US page details (above) vs the AT page details (under):

http://i55.tinypic.com/2wpnv61.png

(Please refer to the picture if the AT site changes to the new design before you read this.)

[ugh → acqq]

I don’t think that’s really the old design you are looking at. Maybe a caching issue on your side.

Archive.org has sporadic and broken coverage of apple.com but here is how the iPod page looked in September 2010: http://web.archive.org/web/20080613084354/www.apple.com/itun...

It has a different general layout and is much more cluttered. Product pages are, as I said, unchanged: http://web.archive.org/web/20080503193605/www.apple.com/ipod... I don’t know about shadows since images on archive.org are broken.

Edit: Those boxes already had shadows in 2008: http://www.flickr.com/photos/zurb/3045535592/ Must be a caching issue on your side that you are not seeing them. Here is also an old screenshot showing nicely how they de-cluttered the category (Mac, iPod) pages: http://www.mac4ever.com/images/images_full/new_imac_design.p...