This doesn't have anything to do with it being open source. It's a separate move...

benatkin on Oct 29, 2019 | parent | context | favorite | on: Gitlab cancels plan on tracking user behavior on G...

This doesn't have anything to do with it being open source. It's a separate movement called Open Company, which was tried by Gittip/Gratipay. It's mostly irrelevant to the open source-ness of a product whether the company's website is open source.