I find myself on my iPhone, hoping my 3G will work through the store walls, doing research as I shop. I would love to be able to do that research from home. I would be able to plan better, because I would know specifically what was on the shelves instead of making a list of generics and filling it in at the store.
To me, this sounds like a step in the right direction.
Which is a good point for more processed foods. What about produce and meats? I lived most of my life in a northern climate..I'm used to produce being hit or miss during 1/2 the year. I've been to Seattle and the story is much better, so maybe my concerns are geographically sensitive.
The Amazon Fresh service, as it is now, includes the 'nutrition panel' for all the products that have one.
This means you can do the same research as I imagine many of us do in the shop, from your browser, during the purchase process - and in something of a more structured way.
If it was made by man then it's probably not good for you (exceptions: butter, coconut/olive oil). If you can't pronounce the name of an ingredient it's probably bad for you as well.
If it was made by man then it's probably not good for you
I recently decided that it's the best and surest way to explain my eating habits to other people. Using words like 'lipid hypothesis', 'good and bad cholesterol', 'insulin response' or even something as simple as 'paleo diet' just makes peoples' eyes glaze over.
To me, this sounds like a step in the right direction.