He’s named the company after himself, which isn’t that uncommon. I’m sure you’d see similar results if you looked through a long article on Dell’s website.
It's not just the company though. It's Wolfram Notebooks, Wolfram Cloud, Wolfram Language, Wolfram Foundation, Wolfram Knowledgebase, Wolfram Player, Wolfram Demonstrations Project, Wolfram Data Drop, and Wolfram Data Repository, just in this article.
I guess he saves time and effort naming things (and naming things nowadays is nearly impossible), but at some point it starts getting weird.
It creates an overall brand awareness though. As soon as you say “Wolfram x” I immediately know what and who you’re talking about opposed to if you were to say a random product name
Wolfram Notebooks, Stephen Cloud, Wolfram Language, Stephen Foundation, Wolfram Knowledgebase, Stephen Player, Wolfram Demonstrations Project, Stephen Data Drop, and Wolfram Data Repository.
It sound like two entirely different product lines, and just by hearing the names I know they would have problems playing together nicely.