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No worries.

We all have different things that work for us. You have your count mnemonic, to misuse the term. For me it really is as simple as finding something, anything that I can get done. One example: I needed to update the sales copy on one of my landing pages, but for some reason didn't want to get started. What did I do? I started by changing the background color of the site. Something easy that took just a couple of minutes, then when I'd finished testing that and found it to be an improvement, I moved to changing the headline on the page and eventually the whole sales copy.



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