A semi-interesting story, we used Postmark at my last company. When we signed up they offered something like 50,000 free credits. Then if we setup DKIM they offered another 50,000 or so credits. Then about three months later they sent us a survey and offered us another 75,000 credits if we filled it out.
All in all before we had even launched our application they had thrown nearly 200,000 free email credits at us. We hadn't even provided a credit card yet.
Considering at launch we were sending about 2,000 emails per month on a busy month we joked that we would never have to pay these guys.
Come a year and a half later we're sending a lot more than 2k emails per month and we're just about out of credits. At this point Postmark had become so ingrained in our applications (we made heavy use of their SDKs and templates) there wasn't any easy way to switch if we wanted to.
While we thought they were the fools for giving us such an obscene amount of free credits, they ultimately won in the long game and that company is still using (and now paying) Postmark.
All of that said, Postmark IS fantastic. I use them for every project where I need to send or receive mail, and I wouldn't consider anyone else. Highly recommend them.
I was waiting for the bad news, it’s refreshing to see this retention tactic pay off because of the quality of the product. That’s killer. You can probably get a future discount by offering a testimonial/case study :)
Another (very) happy Postmark user here. Tried most of the available email APIs a few years ago, Postmark was the only one that I could reliably use to get transactional emails into all of my test inboxes.
Spent over 1 year cruising through their free credits, now happily paying a couple hundred a month without a second thought.
It's really intuitive and easy-to-use to see errors, read text of emails, and so forth.
Side note: It's neat to see people come out of the woodwork on this thread for Postmark, which is normally one of those products consumed so quietly, and under-appreciated. I bet their team is really happy to see this. :)
All in all before we had even launched our application they had thrown nearly 200,000 free email credits at us. We hadn't even provided a credit card yet.
Considering at launch we were sending about 2,000 emails per month on a busy month we joked that we would never have to pay these guys.
Come a year and a half later we're sending a lot more than 2k emails per month and we're just about out of credits. At this point Postmark had become so ingrained in our applications (we made heavy use of their SDKs and templates) there wasn't any easy way to switch if we wanted to.
While we thought they were the fools for giving us such an obscene amount of free credits, they ultimately won in the long game and that company is still using (and now paying) Postmark.
All of that said, Postmark IS fantastic. I use them for every project where I need to send or receive mail, and I wouldn't consider anyone else. Highly recommend them.