On: Loot Box Lottery

[kgwxd]

I wonder what the effect would be on people if you take away all the fancy animations, lights and sounds when opening a loot box (take away the imaginary box too) and replaced it with click "open", get "name of item" (no picture). It'd be less entertaining than rolling a pair of dice and would draw attention to what's really happening, flipping a bit with extra steps.

[ZeroGravitas → kgwxd]

Here's some research that suggests sounds are important for slot machine gambling:

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4225056/

Made me wonder what the physical machine equivalent of your idea would be.