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Why wouldn't they though? Astroturfing gets around adblockers entirely and reaches those who are ad-adverse because they don't necessarily realize it's an ad. It's nothing new either, it's just the internet equivalent of sitcoms having name brand products visible (and "coincidentally" turned turned so the logo faces the camera) during the show or "I, Robot" having "retro" chucks featured prominently (although obviously way more subtle than that).

My assumption is that McDonalds pays advertising companies to put ads together and distribute them. Why wouldn't they throw a couple hundred bucks at a few low-key ads in a few reddit posts. Doesn't take that many people to buy McDonalds before it pays for itself.



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