Hacker Newsnew | past | comments | ask | show | jobs | submitlogin

Great idea with a lot of potential.

I'd strongly consider a complete from-the-ground up rethink of the new-user flow. This may sound harsh, but I'd argue that as the site exists now there is no clear new-user flow. There's no concise path through what's being presented.

If you're stuck, a good exercise is to go grab 5 people and show them the site. Don't explain anything. See what they do. See if they get it. See if they interact with it the way you expect a new, fresh potential user to. (In effect this is what you did by posting to HN, and we're probably a big chunk of your target.)

To be honest, I didn't even try the service because I'm not sure what to do/click:

1. There's no clear call to action other than the red "create your page now" button, which I'm not going to click if it requires an email address/website, when I don't understand what I'm signing up for yet. "View a sample page", "see demo", might be better.

2. The most prominent thing that jumps off the page visually is "$9/mo". I think I understand that you're selling a value-added service (which is good), but why don't you hook me on trying the service for free, or pitch me a great demo before showing me dollar signs? Seeing the value-added pitch at the top and in prominent color, before I understand the service is a clear path to my browser's back button.

3. "try it free for a few days with no obligation" isn't comforting. What happens after a few days? Is the basic "here's a pretty landing page for your soon-to-be-built site" a free service indefinitely? It's just not clear.

It's as if you need to step back and consider what one simple goal is most important to you for a new user landing on this site, and then strip away everything that doesn't directly support that. To paraphrase some quote: "perfection isn't achieved by adding, it's achieved when there's nothing left to take away."

I hope the comments here will prove helpful (and not too harsh), and again, great idea. Good luck with it.



Actually, the harsher the better. The problem is falling in love with your own idea -- here it was combining:

* the introduction (the header),

* "plans and pricing" page (you've got two blocks: the FREE plan and the PRO plan),

* page creation interface with live preview below, allowing you to create the page and previewing it before signing up.

All of those separately make total sense, but obviously don't work when combined.

Thanks a lot!




Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: