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I think the actual turning point was when Scott Forestall was fired & Ive took over software design. Prior to that, Apple had been a software company first. Even Woz talks about making hardware so that he’d have to tools to make software.

Ive created some amazing hardware, but I’m excited to see where the next few product cycles go.




> making hardware so that he’d have to tools to make software

A very good point in the context of neglecting the Mac, the primary tool used to make software for all the other prioritized hardware devices.

If they lose the developer community, who do they expect will build software for iOS, or the iPad that Cook loves so much? Seems very shortsighted.




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