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You could argue that it was a technology company that had to become a product company and got very distracted in the process. From the evidence that we have so far OEMs were probably right to hold off to ensure that electronics could be produced at scale. This seems to have been a key issue for them in launching the Que where the company had to focus on manufacturing but also running a number of product driven startups as per my comment.

I would never criticise a company for raising too much money though I would be inclined to query the wisdom of an early stage investor who thought that they would get a return.



I think you are entirely correct, I think the Que could simply be described as a product desperately in search of a problem to solve.




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