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> investors will not be happy to find out that they are losing money.

You can run a business ethically without losing money. I think what such investors won't be happy about is that you aren't making money fast enough.




Which is kind of a point of taking VC money; if they wanted you to grow sustainably, they'd tell you to get a loan from a bank. These days I treat "took VC funding" as a negative when evaluating whether to commit to using a service.




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