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The UI/UX concept of "affordances" is an example where people understand the concept - a device may afford particular use, while discouraging a different use.

That said, "technology" is a term that covers a lot of things, essentially creating a spectrum of neutrality. For instance, on a direct level, a gun affords killing and coercing with threats of violence. Second-order effects, however, involve complex implications on politics, society and economy. Still, you may declare it "mostly bad". But then let's look at its component - gunpowder, chemicals used in modern ammunition, or explosives in general. Are they force of bad? They don't afford killing as much. Then look at the theoretical chemistry and engineering knowledge around those substances. Those have as much if not more clearly benign applications as they have malicious ones.

Similarly, targeted advertising on-line may be evil, cookies less so. TCP? Ethernet? Those are all "technologies".




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