On: The Psychology of Colour

[paggle]

There is some repeatable science to it: https://en.m.wikipedia.org/wiki/Bouba/kiki_effect

[leeoniya → paggle]

sure, but what would be the difference in actionable application?

are we to conclude that rounded designs will be preferred by people? should everyone use rounded deigns? if not, who should?

[paggle → leeoniya]

Well in terms of consistency, you shouldn’t have a red pointy logo for a product called Lulu or a blue globular one for a product called Kraxis.