"everyone" in this instance being "parties that stand to profit from this business model." I don't think consumers want this at all, and I'd even go so far as to argue the only reason cable still exists as a service is that no company has found a cheap way to stream live sports.
Reading this thread, and other similar ones on different platforms, it seems like people definitely do want to pay one monthly fee to a single company that provides all of their entertainment needs. That's just on-demand cable.
Ironically, some of the cable companies have figured out how to stream live sports for cheap. I pay my cable company $25 a month for live streaming of ABC, Fox, NBC, CBS, ESPN, ESPN2, NFL Network, Fox Sports, NBC Sports, TBS, Food Network, National Geographic, and CNN.
