I don't think that's true at all. Apple is the only player that has ownership of the most important parts of software, hardware and services. That's why their products are better than their competitors.
Camera under the screen etc. are gimmicks that don't provide real value to customers. On the other hand, having the most performant SoC combined with the most performant software does provide real value.
Camera under the screen etc. are gimmicks that don't provide real value to customers. On the other hand, having the most performant SoC combined with the most performant software does provide real value.