It's tiring reading commentators say things like this. Saying a professional journalist lacks "journalistic integrity" is bold. Why don't you step up and make this argument directly to the author, rather than being snide and posting it on a forum he will never read?
Here's his Twitter; have at it:
2. I have confronted journalists whose practices I disagree with when I meet them in real life, and in general their excuses are not impressive. Most recently I challenged Ivan Semeniuk, science journalist for the Globe and Mail, when he visited Perimeter Institute for "The Future of Science Communication", a panel discussion we were both on. (Semeniuk was endorsing a different common journalistic practice I disagree with, not the same as exhibited by Amir Efrati, but I can't share because it was a private conversation.)
3. Challenging Efrati would be like confronting every panhandler who tells a false sob story. Newspapers are full of this sort of writing, and you could spend your life objecting to it.