> Are their mobile ads better than Google's for developers?
The situation may have changed but last time I worked (as a PM) with people doing mobile marketing back in 2015, Facebook App install campaigns were _massively_ better than anyone else. You could get installs for under $3 per user and the performance was fantastic eg 1000 times more installs in the same time as the next best network.
Facebook may have upped their prices since and Googles App install products have got a lot better, especially on YouTube
The situation may have changed but last time I worked (as a PM) with people doing mobile marketing back in 2015, Facebook App install campaigns were _massively_ better than anyone else. You could get installs for under $3 per user and the performance was fantastic eg 1000 times more installs in the same time as the next best network.
Facebook may have upped their prices since and Googles App install products have got a lot better, especially on YouTube