Time to get some whole cut leather shoes, now on sale from $700 to only $600! $5 for the hide and $595 for the shoemakers labor. (Handmade stuff is expensive)
That’s not true if you’re talking about well-made men’s dress shoes. In that market, the best shoes are the best entirely because of materials and workmanship. Brand mainly indicates the level of quality you should expect as a buyer. Also, the brand can’t serve much of a social signaling function because usually trademarks aren’t visible and designs are traditional.