That's really ridiculous, actually. Why wouldn't a billionaire just do whatever the fuck they want? Do they think that everyone is going to notice that Sir Richard isn't rock climbing this weekend and never fly virgin again? Does this go for all billionaires or just the more extreme ones? Would bill gates and Warren buffet rather be climbing everest and running marathons on the great wall of china than playing bridge online, but can't because of the shackles of their personal-coach-inspired fake personalities?
"Would bill gates and Warren buffet rather be climbing everest..."
Different people have different schtick. Why do you think that Bill Gates has a 12-year-old autistic kid do his powerpoints instead of hiring Nancy Duarte or whoever?
There are a lot of forces that influence what personalities will resonate with people, but one of them is that people tend to like stuff that's masturbatory. That is, things that make themselves feel like they could be successful doing what they're already doing. That's why for every life choice you could conceivably make, no matter how stupid, there is some incredibly successful person who has made it. There has to be, the market demands it, and if there wasn't then the market would anoint someone. Hence cheech & chong, william s. burroughs, ann coulter, etc.
