On: Tumblr the Day After

[reilly3000]

Does this put Automattic into the ad business? Or were they already there?

[gibrown → reilly3000]

We (Automattic) already run our own ads business: https://wordads.co/

[reilly3000 → gibrown]

Cool good to know. Likes like a nice bidder stack. Will that be what runs on Tumblr? That is pretty good inventory IMHO if ad units are available.

[brokensegue → reilly3000]

Does Tumblr run its own and network?

[reilly3000 → brokensegue]

They did, but there was an integration with Verizon's stack. Maybe they will just keep that in place.

I'll say that they clearly don't run many ads. They have a native ad offering that I've never been able to spot in the wild.