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any reasonably large brand that can afford a social media manager will use automated tools that crossposts the exact same content to Twitter, FB, IG, and Tumblr.

The original appeal of Tumblr was that it was a modern day Xanga, lots of personal, anonymous journaling, weird jokes and photos. I don't recall anybody becoming an influencer via Tumblr, probably because it didn't attract that kind of audience.




audiences that can be influenced?


Audiences that would willingly watch a 30 minute ad that is broken up by a dozen shorter third party ads.




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