"Whoever after due and proper warning shall be heard to utter the abominable word "Frisco," which has no linguistic or other warrant, shall be deemed guilty of a High Misdemeanor, and shall pay into the Imperial Treasury as penalty the sum of twenty-five dollars."
"Norton was occasionally a visionary, and some of his Imperial Decrees exhibited profound foresight. He issued instructions to form a League of Nations, he explicitly forbade any form of conflict between religions or their sects, and he decreed the construction of a suspension bridge or tunnel connecting Oakland and San Francisco."
A friend of a friend actually does very fun tours around SF as Emperor Norton. Amusing and informative.
Since I had done my homework before taking the tour, we had a bit of fun at the beginning when the group met in Union Square. A dog went running by and the Emperor said, "Bummer, is that you?" I called out "Bummer, get Lazarus!"  
The Emperor also offers a food tour in his modern disguise as Chef Joseph. Maybe we will take that one next! 
Good luck telling that to the Hells Angels. Their patches read "Frisco."
(1) Whole Earth Catalog / Co-Evolution Quarterly/Whole Earth Review (and the delicious Gossip columns).
(2) Programming and Meta-Programming in the Human Bio-Computer (and the prescient intro in later editions about the work having a curious history on par with...x...destroyer of young brains, mind and fetuses).
 - https://en.m.wikipedia.org/wiki/23_(film)
In 1769 London opened a bridge which it had named after an important political figure, William Pitt the Elder. But almost nobody called it "William Pitt Bridge". It was in a district people called "Blackfriars" because there had once been a monastery there, so they called it "Blackfriars Bridge". For the modern replacement they didn't even bother, it mentions Pitt on a plaque somewhere, but from the outset everyone has called it Blackfriars Bridge and so that's its name.
It is rude to do this to people, although it will work. But for inanimate objects this is how you change their name.
No outrage from the public or overreaction from the law over some harmless old guy making a symbolic gesture. The frontier sounded like my kind of people.
Unfortunately I can't find anything about him in English, but here's a link in German:
A really interesting fellow. Obviously had some mental health issues but was tolerated (surprisingly and warmly by Swiss standards) by the public and officials.
Speaking of which, seems like there're probably folks like him around today.. anyone know of any?