It's interesting that the way of "gaming" Google appears to be in having thousands of people generating SEO friendly content. I think Google's problem is that it's pushed SEO to the point where the definition of Spam depends either on a subjective view of what kind of site the user is looking for, or it's just mildly worse than something else that's out there (e.g. When I search for something coding related and get one of the stackoverflow scrapers).
Where do we go from here? Well, I don't think the answer is just a radically new way of indexing/ranking websites. That might work in the short term but the spammers will soon catch up. The answer probably lies in a combination of better language interpretation, context sensitivity using browsing history and location, and user profiling based on the social graph and search history. All of which google seems to be working on.
Where do we go from here? Well, I don't think the answer is just a radically new way of indexing/ranking websites. That might work in the short term but the spammers will soon catch up. The answer probably lies in a combination of better language interpretation, context sensitivity using browsing history and location, and user profiling based on the social graph and search history. All of which google seems to be working on.