I think people miss this because of the Sunken Cost Fallacy.
I've been freelancing 8 years and I can't imagine taking on a project without 50% upfront. The rare instances I missed that, I've lost money -- fortunately not more than a few thousand total.
I've been freelancing 8 years and I can't imagine taking on a project without 50% upfront. The rare instances I missed that, I've lost money -- fortunately not more than a few thousand total.