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The big question is: "How likely are KaiOs users willing to install third party apps".

From the article, it seems like pre-installed apps have ample usage, no mention of installation post hardware purchase.



The JioPhone can run WhatsApp, but it isn't pre-installed.

For that reason, I'd imagine 90% of Jiophone users in India would install at least one third party app.

However, they would get this from the JioStore, not from the KaiOS store: https://faq.whatsapp.com/en/kaios/26000183/?category=5245235

So if the majority of KaiOS users are using carrier-branded phones with carrier-branded app stores, maybe the developer story for 'vanilla' KaiOS isn't as important.


Users often get apps installed for them by the store at purchase. So, while they may have 3p apps installed it's not necessarily a good signal they will install more.




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