Depends on the market. Do your clients talk to each other?
In a small market with few potential customers, reputation loss could kill you. OTOH if you sell to general population, then even a scandal involving you being featured on national TV won't hurt your company directly (related lawsuits might, though).
In a small market with few potential customers, reputation loss could kill you. OTOH if you sell to general population, then even a scandal involving you being featured on national TV won't hurt your company directly (related lawsuits might, though).