On: McKinsey Advised Johnson and Johnson on Increasing Opioid Sales

[refurb]

You realize there are a handful of therapeutic areas where they are really competitive?

It’s inaccurate to suggest that’s the only market for drugs.

[wpietri → refurb]

As I said, I see two basic cases. In one, they're competitive. In the other, they aren't. I think general audience advertising is even less justifiable in the latter case.