We have two sides of this story - Dylan Winter's words, and Google's cold, hard data. Google dumped him because there were lots of clicks and they didn't generate revenue, which indicates either click fraud or violation of the rules.
Dylan Winter apparently was not aware that his very high CPC rate was a problem. From that I assume he also didn't do a very good job communicating to his users to not click on the links. Telling your users that you make money from clicks seems like a very bad idea.
And why would you edit out comments that encourage users to click more? What you should do is edit it, and replace it with a statement saying to please not do this.
It's a story of coulda woulda shoulda, and honestly I think Google should have consulted with the "wronged" advertisers first and see what they say - maybe give them a simple option to flag or not flag the site.
For Mr. Winter it seems he could now try to get all these sites to rent ad space on his site bypassing Google. Since the site is very specialized in its audience, such a deal might work out better for everyone involved. After all you are cutting out the middle man.
Dylan Winter apparently was not aware that his very high CPC rate was a problem. From that I assume he also didn't do a very good job communicating to his users to not click on the links. Telling your users that you make money from clicks seems like a very bad idea.
And why would you edit out comments that encourage users to click more? What you should do is edit it, and replace it with a statement saying to please not do this.
It's a story of coulda woulda shoulda, and honestly I think Google should have consulted with the "wronged" advertisers first and see what they say - maybe give them a simple option to flag or not flag the site.
For Mr. Winter it seems he could now try to get all these sites to rent ad space on his site bypassing Google. Since the site is very specialized in its audience, such a deal might work out better for everyone involved. After all you are cutting out the middle man.