On: The Washington Post is preparing for post-cookie a...

[mikeash]

It doesn’t much matter to me whether it’s badly targeted or untargeted. At the end of the day the result is the same: they pour all this effort into abusive tracking and then it doesn’t even achieve the result that’s supposed to be the reason they do it.

[manigandham → mikeash]

It doesn't achieve it because it's not used. They cant control what advertisers do with their campaigns.