> What's the case for building these kinds of systems in 2019? I would love to hear your perceptive on this.
The business case has become very tenuous at this point. Because of the dominance of Google and FB + the increased pressure from regulators on privacy, most third party companies are getting crushed. GDPR increased the market position of Google which also gives them less incentive to do behavioral targeting as it's legally riskier, and they don't need it to beat the competition on ad spend as they control publishers inventory. So they'll probably push more in the direction of AMP and controlling content.
What I expect in the coming decade is a regression to "the old world" of TV advertising: ads are going to become spammier and spammier as it's going to become increasingly difficult to collect and use data to make them relevant. And big players won't have an incentive to do so because they'll control content even more.
The business case has become very tenuous at this point. Because of the dominance of Google and FB + the increased pressure from regulators on privacy, most third party companies are getting crushed. GDPR increased the market position of Google which also gives them less incentive to do behavioral targeting as it's legally riskier, and they don't need it to beat the competition on ad spend as they control publishers inventory. So they'll probably push more in the direction of AMP and controlling content.
What I expect in the coming decade is a regression to "the old world" of TV advertising: ads are going to become spammier and spammier as it's going to become increasingly difficult to collect and use data to make them relevant. And big players won't have an incentive to do so because they'll control content even more.
So I expect even more HN hate for ads :)