You mean like the petabytes of data generated every day by 2 of the biggest companies on the planet? Did you just make up this claim?
The industry is not dumb, its more politics and technical wars that lead to bad experiences than anything else. There's a balance between detailed targeting and context, with the major problem in the former being data quality and identification. This is why Facebook can do a great job when you're logged in, but a generic ad network will suffer with crummy ads.
You don't notice the good ads, only the bad ones, so you're skewed into thinking they never work even though that's far from the truth.
You mean like the petabytes of data generated every day by 2 of the biggest companies on the planet? Did you just make up this claim?
The industry is not dumb, its more politics and technical wars that lead to bad experiences than anything else. There's a balance between detailed targeting and context, with the major problem in the former being data quality and identification. This is why Facebook can do a great job when you're logged in, but a generic ad network will suffer with crummy ads.
You don't notice the good ads, only the bad ones, so you're skewed into thinking they never work even though that's far from the truth.