I don't work in the field. I think part of the reason why my perspective diverges from yours is probably that your profession is extremely intransparent about what actually happens behind the curtain. Obviously people will speculate and err on the side of caution.
I should probably clarify that I did not mean to say that it doesn't work. What I meant is that it doesn't really work out for the publishers. The parties who profit are just first and foremost the platforms, then come the advertisers, and the publishers come last.
That explains the 1 trillion market cap. And also why Criteo didn't lose money after Apple blocked them from following their users.
I wonder if you can provide me to a study about the difference between Apple/Safari users and Google/Chrome users when it comes to advertising effectiveness, because since Safari users can not be tracked, that means according to your statement the revenue from Safari users would be way less.
I should probably clarify that I did not mean to say that it doesn't work. What I meant is that it doesn't really work out for the publishers. The parties who profit are just first and foremost the platforms, then come the advertisers, and the publishers come last.
That explains the 1 trillion market cap. And also why Criteo didn't lose money after Apple blocked them from following their users.
I wonder if you can provide me to a study about the difference between Apple/Safari users and Google/Chrome users when it comes to advertising effectiveness, because since Safari users can not be tracked, that means according to your statement the revenue from Safari users would be way less.