> The context is already there. Each article on a newspaper already provides the context.
While that's true, I'd imagine the vast majority of articles aren't all that useful to sell against. What ads do you put next to "Trump racist tweet controversy"? Flights to Canada, perhaps...
Trump tweets are clickbait and generate outrage. You just need an targeted to people in that mood. And probably a much better return per click than selling ads targeted to people who have been searching for health cover, because they are already in the comparison stage or are no longer in the market, where as the clickbait ad targeted at people pissed off at the government gets to make some first impressions.
While that's true, I'd imagine the vast majority of articles aren't all that useful to sell against. What ads do you put next to "Trump racist tweet controversy"? Flights to Canada, perhaps...