The author uses coffeemakers and alarm clocks as examples of how household appliances are difficult to use. On the other hand, she lauds Dieter Rams for his designs.
Apparently, the author doesn't know that Dieter Rams designed coffee makers and alarm clocks for Braun, and they're still being sold. They're very easy to use and they last forever. (My Braun alarm clock and coffeemaker are 20 years old, and I wouldn't replace them for anything else. They still work perfectly.)
Dishwashers that allow you to purchase a special, DRM'd version of dishware that will only clean in Apple(tm) dishwashers using Apple(tm) detergent.
Cameras that require you to download, install, update, and maintain iTunes before they'll give up their precious cargo of pictures of you doing tequila shots off your girlfriend's...oh wait, you're an Apple geek, nevermind.
Slate-gray $4 Apple trashbags that don't resize except when you grab them in the bottom right corner and pull diagonally, and which are equipped with random LEDs to let you know the bag's status. Yay.
Gorgeously designed hybrid induction stoves that can cook anything -- but only if you get your power through Acme Power co, or root the damn thing, voiding your warranty.
> There is nothing unique about apple except the sheer amount of effort they put into refining their products.
And even that is not so unique: Every manufacturer of high-end products does the same (e.g. Miele, which is famous for the quality of their household appliances - and for their price).
I think the thought should just be rephrased as "household appliances should be better designed, see Apple for examples of good design"
The microwave example is spot on however, I don't think I've ever used the "food specific" buttons, who does? When I use a microwave I pop the food in, set the heating level (high/medium/defrost) and the time. That's it.
Personally, I find myself using only one button ("start") most of time, with each press adding 30 seconds (on default power level). There are cases where this is wrong, but for simple everyday heating tasks it works perfectly.
The only kitchen product that's being plugged is a Cuisinart coffeemaker, the other products mentioned are being called out for their bad design. I agree that it's not a good article, but that's because it doesn't mention any good products. The Cuisinart coffeemaker has far too many buttons, it doesn't look easy to use at all.
Apparently, the author doesn't know that Dieter Rams designed coffee makers and alarm clocks for Braun, and they're still being sold. They're very easy to use and they last forever. (My Braun alarm clock and coffeemaker are 20 years old, and I wouldn't replace them for anything else. They still work perfectly.)
Coffeemaker: http://www.kitchen-apex.com/Braun-KF400-BLK-Aromaster-10-Cup...
Alarm clock: http://www.connox.com/categories/accessories/alarm-table-clo...